Movie reviews have a direct influence on the business of a movie. With the coming of the internet, you have the critics out with the movie reviews and the music reviews. People know what they can expect when they buy a ticket and go inside a theater. The critics may pan a good movie sometimes and that is really unfortunate. In general movie reviews work big time for how well the movie does in the theater. The audience has a habit of trusting the opinion of the critics because they think the critic knows it all. There are other reasons as well by which a movie can attract attention. And that is celebrity gossip.
To the readers who are not conversant with the ways of the glamour business, it may seem odd that celebrity gossip, which is generally looked down upon as idle pastime, can actually help the business of a movie. But that is the hard fact. Celeb gossip does help in generating publicity. Sometimes the PR machinery working to promote the movie plant Hollywood rumors among the tabloids and newspapers so that people talk about the actors and other aspects related to the movie. The presence of the actors on the pages of other forms of media, in praise or flak, always helps in grabbing eyeballs towards the movie.

